Heidi Reinberg's circuitous route into the film industry started right out of college, when she went to work at Ford Models. At Ford, she oversaw the Test Board for fledgling models like Christy Turlington. She then turned toward repping hair and makeup artists, including legends Way Bandy, Kevyn Aucoin, and Maury Hobson, with Helen S. Murray.

Reinberg’s move into film production was inspired by Academy Award–winning documentary director Cynthia Wade. Reinberg produced Wade’s debut feature documentary Grist for the Mill, which aired on Cinemax, and Wade's award-winning Shelter Dogs, which premiered on HBO’s premiere documentary film strand "America Undercover.” The Boston Phoenix called the film "astonishing, a stirring, emotional, irresistible portrait . . .unforgettable," while Variety deemed it “a heartfelt, surprisingly suspenseful pic.  Shelter Dogs has plenty to say about society in general, with moral issues getting more complicated, not less.” 

Reinberg has produced for such acclaimed documentary directors as Academy Award–winning Ross Kauffman, and the celebrated filmmakers Jeremiah Zagar and Mai Iskander. Her projects have focused on a range of subjects, including conflict photojournalists, Alzheimer’s disease, and Cairo’s indigenous trash collectors. Her films have appeared at such prestigious festivals as Sundance, Berlin, and Hot Docs, and on broadcasters such as HBO, PBS, LOGO, and Al Jazeera America.

Reinberg has worked on several series for HGTV, directing the network’s popular House Hunters International, Beachfront Bargain Hunt, and Lakefront Bargain Hunt showsShe also directed a CSR spot for Audi of America that featured the Arc Audi Racing Program, and served as Post-Production Supervisor on Mario’s Greenhouse for Rainbow TV. 

Over the years, Reinberg has dedicated much of her time to a diverse group of nonprofit organizations. She has represented children in foster court for Court Appointed Special Advocates (CASA); educated high-school and college students about AIDS as part of Gay Men’s Health Crisis; organized early-morning camp send-offs for hundreds of inner-city children for The Fresh Air Fund; and ran a bi-monthly team of volunteer mentors at Harlem’s St. Aloysius for New York Cares. She also served as Program Director at the start-up City Cares of America (CCA), where she assisted 27 groups around the country in creating their own organizations based on the Cares/HandsOn model of community service. She has advised on 501(c)3 formation, board development, program design, fundraising, and corporate partnerships.

Reinberg is currently a consulting producer for the branded-content powerhouse Cinelan — in addition to developing several series and one-off fiction and nonfiction projects for film, television, and the internet.